D&AD launches new web browser extension ‘The Ad Filter’ via BETC Paris, to replace boring ads

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Screen Shot 2015-05-28 at 7.47.39 am.jpgToday, more than 300 million people use an ad blocking browser extension to remove annoying ads on the internet. D&AD decided to take on a creative approach to the challenge and made a little gift: The Ad Filter.

The Ad Filter is a web browser extension that blocks boring ads and automatically replaces them by D&AD winners. It works like magic – the more great ads you see, the more you will love advertising. Install the plug-in and enjoy a daily dose of great ideas without even having to think about it. BETC Paris created and developed the plug-in for D&AD to celebrate creativity by inspiring and stimulating people in the industry and beyond.