Simon Veksner: The problem with lying
May 11 2015, 9:26 am | | 6 Comments
By Simon Veksner,
Creative Partner, DDB Sydney
I’m attending some important research groups on Monday night… and feeling a little worried about them.
Why? Because people often lie. READ ON…
6 Comments
Not only do people lie, but researchers ask them to.
I have friends and family who take part in research groups purely for the cash in hand. Which is quite generous for eating sandwiches and giving your opinion on something you don’t actually care about.
Problem with it is, the research company will call and say “we’re doing research for dog food, you have a dog don’t you?” Um no. “yes you do… we’ll see you at 12.30 on Tuesday.”
And this is how our ideas live and die. Sobering thought really.
Back to this dog food brief.
@Pants on fire of course people lie but a good qual researcher should be able to spot it. Just as they can spot the trick of inferring ALL from SOME, which is, ironically, a lie in itself.
Nothing riles me more than to see my work appearing in the books of others.
There’s where lying ends and fraud begins.
Does doing a web banner of a core idea not conceived by you allow you to put the entire case study on your personal website?
Does being the chief creative officer when the work was entered and not while it was created under the watch of your predecessor allow one to claim that the works was yours?
Talent is commodity in our business.
Character and principles? That’s the rarest of qualities.
Is that… Is that what I think it is?
It’s art.
Oh yes lying, like pretending advertising isn’t.