Australia scoops one Silver Lion + seven Bronze in the Cannes Promo + Activation Lions category
Australia has landed one Silver Lion and seven Bronze Lions in the Cannes Promo + Activation category, presented tonight in Cannes.
The Silver Lion was awarded to GPY&R Brisbane/Melbourne for Melanoma Patients’ ‘Melanoma Likes Me’ which also scored a Bronze Lion.
Traffik Sydney scored two Bronze Lions for Samsung ‘Slideliner’. Aussie agencies which picked up one Bronze included DDB Sydney, Leo Burnett Melbourne, Whybin\TBWA Group Melbourne, GPY&R Melbourne.
From a total of 3,196 entries in Promo & Activation this year, 117 Lions were awarded. The Grand Prix was claimed by Grey London for Volvo UK, Volvo UK “Lifepaint” which, said jury president Matt Eastwood, worldwide chief creative officer of J. Walter Thompson, had not only raised the bar creatively, but also made a positive contribution to humanity.
Says Eastwood: “It reinforces a life-long commitment to a strategy of safety and then elegantly turns that to a guiding purpose not just for the cars, but for all of society. It’s a simple, easy to apply solution that will genuinely save lives.”
Australian Winners:
Silver Lion
GPY&R Brisbane/Melbourne, Melanoma Patients, Melanoma Likes Me
Bronze Lions
Traffik Sydney, Samsung Australia, Samsung Slideliner (x2)
DDB Sydney, McDonald’s Big Mac, #MacItBetter
Leo Burnett Melbourne, SPC Ardmona, #MyFamilyCan
Whybin\TBWA Group Melbourne, ANZ Bank, Only GAYTM In The Village
GPY&R Brisbane/Melbourne, Melanoma Patients, Melanoma Likes Me
GPY&R Melbourne, Schweppes Australia, This Calls For a Cocktail
DOWNLOAD THE WINNERS – Promo Activation Winners.xls
3 Comments
Well done BELLEN!
Congratulations Ellie & Avani for #MacItBetter!
Congrats on the melanoma silver guys! It’ll look great on the already sagging shelf.
The problem is that this is a perfect example of what Mr Veksner blogged about two days ago. It’s a wonderfully creative idea BUT I’m fairly certain that no one outside the agency or client group was actually aware of it. So, I did some digging and discovered the ‘official’ @Melanoma twitter profile has just 11 followers – predominantly from the agency and close ties to the industry.
Is this really effective? Has it really helped the client with a business solution? I remember when this would be seen as a test campaign to gauge effectiveness, and then make tweaks to strengthen it before casting the nest wider. You wouldn’t brag about it until it actually ‘worked’.
I’m a bit lost for words.