Bestads Six of the Best reviewed by Tim Cheng, chief creative officer, DDB Group, Shanghai
June 4 2015, 1:46 pm | | No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s Bestads guest judge is Tim Cheng, chief creative officer at DDB Group Shanghai.
Winner: Scrabble: Love Story. I loved this love story to wordplay. The girl met boy story told through anagrams tapped into the joy of Scrabble beautifully. The quirkiness of the wordplay such as pairing ‘cab driver’ with ‘crab diver’ gave it a whimsical tone that was enhanced by the almost symmetrical framing style of the film. Magical. READ MORE…