Graham Fink’s insights from the Cannes Lions 2015 Titanium & Integrated jury and the Festival

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titanium jury pic.jpgThe Cannes Lions 2015 Titanium & Integrated jury had a star-studded field sitting on the jury. China’s representative was one of the world’s most awarded creatives, Ogilvy & Mather’s Chief Creative Officer, Graham Fink. Campaign Brief Asia asked Fink to nominate the 5 best ideas he saw whilst judging and then his 5 best experiences from his week long time spent at the Festival.

The best idea I saw whilst judging, in fact the best idea I saw anywhere in the world this year, is the ASL Ice Bucket Challenge.

If I had one idea as good as this in my whole life, I’d die happy.

Our jury unanimously awarded it the Grand Prix for Good and it was very moving when the entire audience rose to their feet on the final night to give it a 5-minute standing ovation.