Does this end the logo size debate forever?
July 27 2015, 11:51 am | | 8 Comments
By Simon Veksner
Creative Partner, DDB Sydney
It’s just possible you may have seen this campaign for the iPhone.
It has apparently run in 70 cities and 24 countries, in magazines, newspapers, billboards, transit posters and more.
I attended some research groups the other day. The first question was “have you noticed any ads recently?” and the answer came back “Apple, Apple, Apple, Apple.” Always Apple. READ ON…
8 Comments
Agreed. Applies to every ad in every medium… Less is always more.
No disclaimers, no extra offers, no URL’s- these things are only clutter.
Sadly, most brands would never have this much confidence to do this.
A normal sized logo does feature and that’s iPhone 6 in the headline. But, I agree with your comments.
There’s a massive word that says Iphone 6. I don’t really see your point. That’s like saying Nike in a headline. Also, most of us either carry their phones in our pocket or use an ipad. So the logo is beyond well known. When it comes to say, tomato sauce, it’s not something we carry around in our pockets and use every 5 seconds.
This is not a question of logo size it is a case study on brand consistency.
Most times I have to agree with the client when they say make the logo bigger because some ego driven wanker has completely changed the way the brand communicates and then doesn’t want to tell people who it’s from. It is usually the case when a new campaign goes to market and the assets of the brand change somewhat.
If communication looks and feels like the brand, as this piece does, then I agree on the logo size debate.
Context is everything….
@bobthebuilder please go back and learn the meaning of “logo” as apposed to “typography” and familiarise yourself with the concept of client requesting to make logos bigger. Assuming you are one yourself, think about it next time… Then give yourself an uppercut.
people ask to make the logo bigger because they dont know any better
they think making it bigger will make the communication piece work harder.
we are not selling your logo, we are selling your product/service.
ps, there is branding and a design style in this ad that is distinctly apple.
nice topic
Well, you’re all right.
Branding is bigger that a logo.
And yes, there’s campaign consistence.
In fact brand consistence for years.
And a very simple logo that can be recognised easily, even though, I’d debate removing the logo all together wouldn’t effect the brand recognition much.
Yep, all simple stuff.
#learnyourcraft
@matt clearly you can’t read. Did I say typography and a logo are the same? No I didn’t. Clearly you must be a designer who don’t read good. My point is the logo can be minimal and reduced because of the size of the word Iphone, which is mutually exclusive, and is a branding cue in it’s own right, purely from font choice itself. Hence you can get away with it in said example without having to increase logo size. But that wasn’t my point. It’s apple. Not a can of beans.