New campaign from Rare for Fresh Potatoes

PMC_Lunches_BLOG.jpgRare's has produced a new campaign for the Potato Marketing Corporation to remind people just why potatoes should be a pantry staple in every household. The campaign builds on previous work that Rare has done over the past 2 years.

Director of planning at Rare, Richard Beards said, "Potatoes are incredibly versatile, whether it's for breakfast, lunch, or dinner, a quick, healthy snack for the kids, a side dish or a main dish, if you've got a bag of potatoes in the pantry, you've got hundreds of deliciously healthy, quick and easy meal ideas."

The campaign shows people how versatile potatoes are and reminds them to pick a bag up on the way home. Radio and outdoor will be the main mediums, supported by digital.

Listen to the radio.

The print images were shot by Craig Kinder at f22 Photography and the radio was produced at Brainestorm.