Pacific Brands appoints WA digital agency Bonfire as SEO partner for Bonds and Berlei

WA-based digital agency Bonfire has secured two accounts in the Pacific Brands owned Bonds and Berlei labels.

Bonfire CEO Clay Cook said it was a coup for the agency, given they were in competition with two east coast agencies for the Melbourne based account.

“Our experience in the digital market obviously compelling enough to overcome any issues with distance for Pacific Brands.”

Bonds has been a household staple in Australia for 100 years, helping Aussies feel their best in the comfiest undies. socks and clothing. Berlei has been at the forefront of design since 1881, using quality materials and innovation to develop underwear products that deliver superior fit and comfort for Australian women.

Both brands have enviable online profiles but in the highly competitive online clothing market it’s critical for them t keep pushing their ascendancy. Pacific Brands’ Ryan Wilson said by engaging Bonfire, Bonds and Berlei are looking to leverage the agency’s proven processes to further enhance their digital position.

“We were obviously impressed with Bonfire’s capability and approach, and we’re looking forward to working with them to take our SEO program to even greater heights going forward,” said Wilson.

“There’s no doubt that Bonds and Berlei are some of the most significant engagements to date,” said Cook. “It vindicates the extensive work we’ve done fine-tuning our processes. The team is genuinely excited at the prospect of developing and executing the SEO strategy for such iconic Australian brands.”

Bonds and Berlei join an already notable portfolio of Bonfire clients including Betts Group, ENJO Australia and Worldwide Online Printing Solutions.