Leo Burnett Melbourne + Clemenger Sydney lead the pack at finalist round of 2015 AC&E Awards
Following weeks of intense online judging by 70 of the country’s top marketing, media and advertising gurus, ADMA has announced the finalists in 30 categories for the 2015 Australian Creativity and Effectiveness Awards led by Leo Burnett Melbourne with 19 shortlists, followed by Clemenger BBDO Sydney with 17.
The winners will be announced at the annual AC&E Awards Gala Dinner at the Star in Pyrmont, Sydney on Thursday, 29 October 2015.
Now in its second year, the AC&E Awards replaced the 35-year-old ADMA Awards in 2014, when ADMA decided to move in step with the industry and only reward those campaigns that demonstrated creativity and effectiveness in equal proportion.
ADMA CEO Jodie Sangster said agencies and clients once again supported the new awards regime with nearly 550 entries submitted this year. She noted the judges, specialising in areas such as marketing, media, data, content, technology, social and PR, were impressed with the quality and number of campaigns that met the joint creativity and effectiveness criteria.
Says Sangster: “Creativity and effectiveness together is the right balance in today’s marketing world. Creativity is more than good copywriting and art direction. It’s about clever ways to engage with the customer while effectiveness is the solid business results and outcomes the client requires. Now, more than ever, they belong together in the judging criteria.
“It is a brilliant achievement to be a finalist in the AC&E Awards. Judging is rigorous and not every category will always receive an award. As a result, we are pleased that so many agencies and clients supported our philosophy and we look forward to building a greater culture of effectiveness and creativity.”
Leigh Terry, chairman of the judges, said the judging for this year’s AC&E Awards was intense, but rewarding.
Says Terry: “I’m delighted with the quality and diversity of the finalists’ entries. There were several brilliant case studies and clever ideas this year that displayed great creative thinking alongside effectiveness of not just engagement, but true business results. I look forward to congratulating the winners and finalists at the gala dinner on 29 October.”
Says Louise Baxter, CEO, Starlight Children’s Foundation, who chaired several panels this year, including the broadcast category: The AC&E Awards allow us to recognise the amazing people and talent that are currently reshaping Australia’s marketing, media, PR and advertising industry. The entries this year just blew me away. The creativity, personalisation and the interactivity was just remarkable and is clearly the future for effective campaigns in a digital world.”
There is still time for young marketers and creatives to enter the ADMA Young Marketer and Young Creative of the Year. So if your junior staff were instrumental in some of your campaign successes, encourage them to enter the competition as it’s great for their career! It’s free to enter and the winners get a trip to New York City to meet the leading lights of adland.
The deadline for Young Marketer/Young Creative has been extended to 11 September 2015. Enter at: http://www.30below.com.au/awards/.
Established in 2014, by ADMA, Australia’s peak marketing body, the AC&E Awards recognise and celebrate the best marketing, advertising and media campaigns of the year that demonstrate both creativity and effectiveness in equal measure.
For more information, visit http://acandeawards.com/.
11 Comments
does anyone care about any awards other than cannes?
The night of nights for client friendly work.
Categories include:
Logo increased the most
Most amount of revisions
Least amount of concept in an ‘idea’
The way this is judged is garbage. Most of the judges as used to separate the wheat from the chaff and then a small group decide who gets the gongs. So you can have your name down as a judge in a category and have absolutely no control over who wins.
Awards are a sickness that agencies still haven’t come to terms with.
Meh, you’re talking out of your letter drop.
The same judges who judge online, shortlisting, get to judge in person as a group for gongs. Tip for ya…
Less smokey smokey bong bong. More winny winny gong gong.
@bleh, nobody cares about Cannes either. They’re all a joke. a very irrelevant and expensive one.
Have a look at some of the judges at this. The receptionist of Grey Melbourne is the chairman of 2 categories
Catscam – finally!!!!
Gong, Meh, Nah, Yeh et all. It is pretty evident that you’re just ‘jaded too early juniors’ that have never, ever won an award let alone judged one, as:
a. Most awards (including the big ones and Cannes) have an online shortlisting component. That’s the way it is.
b. Whether you’re there or not for the metal, you never really have “control” over what wins. If you think you do, you’ve never judged an award in your life. Have you ever heard about the ‘South American Cartel’? probably not. Because you’ve never judged, have you?
c. There’s some pretty big names on that judging panel, excluding Grey’s receptionist. If you’ve never heard of them, you’re in the wrong industry.
d. Isn’t all work supposed to be client-friendly? Who do you do work for? Who pays for your office? Who lets you play with their money? Ah, thought so.
e. Awards are a very unhealthy obsession in our industry, I agree. It’s shit, but it’s the way it is. Do great work that helps your clients and the rest will take care of itself.
f. Get back to work. Those EDM’s are not going to write themselves.
So at $300 a pop, Leo’s Melbourne and Clems Sydney spent at minimum over 5k each on this minor award show.
WTF!?!?!?!
Nah, that ain’t cash to burn. Cash to burn is certain multinationals who carpet-bomb Cannes and come back home with just a few finalists, if at all, at the tune of 80 to 100k Now, that’s Cash to Burn.