News Corp Australia announces MediaCom as its new media agency partner, taking over from UM

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07a3e09.jpgNews Corp Australia has today announced the appointment of MediaCom as its new media agency. MediaCom will take over the account following a period of transition from UM.

In taking its business under the Group M umbrella News Corp Australia joins its sister businesses Foxtel, Fox Sports, REA and Carsguide who are also with Group M companies.

Says Damian Eales, group director of marketing, News Corp Australia: “John Steedman recently approached us with a compelling demonstration of the benefits associated with putting all our business under one account.

“The deal John and Mark Pejic put on the table with MediaCom offers financial benefits and business synergies that we felt justified the change and made a lengthy pitch process an unnecessary encumbrance on the industry.

“We are excited at the prospect of working with Mark and everyone at MediaCom.”

Says Mark Pejic, MediaCom’s chief executive: “I am absolutely delighted that News Corp has decided to consolidate its business with Group M. We welcome the opportunity to work with News Corp Australia’s brands alongside REA and CarsGuide who are already MediaCom clients.”

Says Eales: “We have had a very productive relationship with Mat Baxter and the team at UM over the past two and a half years. They’ve done a terrific job on our account, which we are grateful for. We wish them every success in the future.”