SBS launches new ‘Small World. Big Thinking’ news and current affairs brand campaign
SBS’s news and current affairs coverage is the focus of a new SBS brand campaign which highlights how global issues affect Australians now more than ever.
The campaign, ‘Small World. Big Thinking,’ showcases each of the network’s flagship news and current affairs portfolio: SBS World News, Insight, Dateline and The Feed.
Produced by SBS’s in-house creative team, the campaign launches this week as the network’s current affairs programming start to return for 2016.
Says Amanda McGregor, director marketing, SBS: “Globalisation and the explosion of technology mean Australians are more connected to global events than ever. This campaign is about reflecting the unique ways our news and current affairs programs explore those big issues relevant to our audiences.”
Says Jim Carroll, director news and current affairs, SBS: “Over many years the SBS news and current affairs teams have built an esteemed reputation for giving Australian audiences in-depth insights into the big global issues that affect all of us through a distinctive lens and we have a strong slate for 2016.”
The campaign will feature extensive out-of-home placement with 440 sites across Sydney, Melbourne and Brisbane including large format billboards, XtrackTV & Adshel (bus stops).
There will also be a national digital campaign with display and pre-rolls ads across AOD, high-impact placements on news websites and social media. There will be a four week on air campaign on SBS and SBS 2, display, pre-roll and radio advertising
The campaign launches by showcasing how the different SBS programs explore terrorism, with iterations of the campaign throughout 2016 to focus on other global news and current affairs issues.
Creative Director – Toby Crawford
Designer – Rubab Shakir
Marketing Manager – Anna Doran