Bestads Six of the Best reviewed by Richard Denney, executive CD, MullenLowe, London

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Richard Denney Photograph (1).jpgEach week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest is Richard Denney, executive creative director, MullenLowe, London.

Winner: Paddy Power – Viva la Banzt. Viva la Bantz… As the tile suggests it’s everything you’d expect from Paddy Power and is definitely the clear winner for me this week. With the Euro’s almost upon us, it’s time to stand out amongst the crowd during this star-studded period and Paddy Power certainly knows how to do that. Great idea taking an England football anthem, turning into a Scottish one and ramming it back down England’s throat. READ MORE…