The Comms Council to launch training seminars for ad self-regulation with ASB, OMA and AANA
The system of self-regulated advertising in Australia is highly successful, but this message can sometimes be lost when governments propose new laws about what and how we can advertise.
Our industry is strongly committed to the system of self-regulation. This month advertising self-regulation training seminars will be held in Brisbane, Melbourne, Perth and Sydney. Presentations from the Advertising Standards Bureau (ASB), the Outdoor Media Association (OMA), the Australian Association of National Advertisers (AANA) and The Communications Council will refresh members on the system of self-regulation and ensure they are up to date on all the Codes and how to comply.
Please find details for all upcoming seminars here.
The industry is responsive to community concerns and is proud to have adopted the AANA Wagering Advertising & Marketing Code in July of this year. These seminars will cover the new Code to ensure that advertisers and marketers develop and maintain a high sense of social responsibility in advertising and marketing wagering products in Australia.
Training will also cover the Alcohol Beverages Advertising Code (ABAC) as the industry understands the importance of ensuring all alcohol advertising complies with community standards.
The seminars will use extensive case studies and recent ASB decisions to review the implications of non-compliance.
The Codes covered will include the following:
– AANA Code of Ethics
– AANA Food and Beverages Code
– AANA Advertising & Marketing to Children
– AANA Gaming and Wagering Code
– OMA Code of Ethics
– Alcohol Beverages Advertising Code (ABAC)
Pressures from vocal consumer groups are concerning for industry as we continue to find ways to market effectively and responsibly across increasingly diverse and fragmented target audiences. These training seminars will allow participants to develop a better understanding of current community standards, the implications of code breaches, and ways to manage expectations in the regulatory environment.
Says Tony Hale, CEO of The Communications Council: “At the heart of the advertising industry is the self-regulatory system that has proven to successfully move with community standards. These seminars are essential for our members in general, and in particular, account management and production teams. These industry seminars are not to be missed.”
Says Charmaine Moldrich, CEO, the OMA: “Australia’s system of self-regulation works, and it works well. We at the OMA are committed to ensuring members only display advertising that aligns with community standards. This training is a vital part of educating our members as to what those standards are.”
Following on from the launch of the Advertising Pays report earlier this year in which the economic impact of the industry was valued $40bn, this joint industry training initiative supports advertising and marketing communications professionals across TCC, OMA and AANA member bases.