Bestads Six of the Best reviewed by Eric Springer, chief creative officer, Innocean, USA
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Eric Springer, chief creative officer at Innocean, USA.
Winner: Philips “Every Day Hero“. At first, I thought old Spydie was running late for his job on Hollywood Blvd. No not that kind of job, the job where he stands around and tries to get money out of tourists. But no, he turned out to be a real hero. This kind of film makes me, and others love companies like Philips for doing what they do. And makes me want to put my non-gym friendly body into a super hero outfit and volunteer to put a smile on those living inside the pediatric cancer floor. READ MORE…