Malcolm Poynton: We’re living in a Golden Age

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POYNTON-LIA.jpgThe advertising industry isn’t in crisis and the current transition period is as exciting and significant as the Industrial Revolution – that was the upbeat and positive message from Kiwi expat Malcolm Poynton, the global CCO of Cheil, speaking at the London International Awards Creative LIAisons event in Las Vegas.

“The thing I would say about an industry in crisis, is that if it’s true that it is in crisis, that’s the most fricking interesting time to be in it and that’s true throughout history. On the flip side crisis is one way people choose to describe the situation and when you look at it from another point of view it’s completely opposite. This is an exciting moment of development, an exciting time for evolution in this industry,” Poynton told the audience of 85 young creatives.