Open Spaces' Matt Pitcher strikes Gold at LIA

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Relationships_BLOG_1.jpgOpen Spaces Productions director Matt Pitcher has won Gold in the New Director category at the 31st London International Awards, for Drug Aware Relationships via The Brand Agency. It was one of three awards for Pitcher, who also picked up Silver in the New Director category and Bronze in Direction. All were for his work on the Drug Aware campaign.

It was a good showing for Perth, with 303 MullenLowe picking up three Silvers and a Bronze for its IKEA radio campaign 'Umbrella', 'Sun Loungers' and 'Outdoor Chair' written by Joe Hawkins.

And The Studio at SCA, Perth won Bronze in Radio & Audio for Kinderling 'Bieber'.

Overall, Australia tied for fourth highest statue total out of the LIA 2016  winners with 34, scoring 7 Gold, 13 Silver and 14 Bronze, as well as 18 finalists.
Finch, Sydney has led the Australian winners pack with 4 Gold statues and 1 Bronze. Finch scored Gold for Foxtel 'Date Night', 'Bus', 'Karen' and 'Karen Returns', Foxtel 'Date Night', St Kilda Film Festival 'Every Second Counts' and a Gold and Bronze for University of Western Sydney 'Deng Adut'.

Besides Open Spaces, other Gold statues were won by Guilty Melbourne for Bonds The Boys 'Cricket', 'Talcum Powder', 'Trim', 'Showers', 'Swim', 'Impact' and McCann Melbourne for Seeing Eye Dogs 'Free Puppies Forever'. 

Barbara Levy, president of LIA, said nothing was taken for granted in the judging rooms.

"The jury members were very conscientious when it came to Statue discussions. They visited and revisited each piece of shortlisted work again and again.  So you can be assured that the statue winners in the 2016 LIA Awards come from a crop of work that is universally acknowledged as exceptional.  And the Grand LIA winners are without doubt, the best of the best. So my highest congratulations to our Grand LIA and statue winners."

Winners and finalists from Australia included:

303 MullenLowe, Perth
·      Silver - Radio & Audio - Home Furnishings/Appliances for IKEA  'Outdoor Chair'.
·      Silver - Radio & Audio - Home Furnishings/Appliances for IKEA 'Umbrella'.
·      Silver - Radio & Audio - Campaign for IKEA 'Umbrella', 'Sun Loungers', 'Outdoor Chair'.
·      Bronze - Radio & Audio - Home Furnishings/Appliances for IKEA 'Sun Loungers'.

AIRBAG, Melbourne
·      Bronze - Branded Entertainment - Experiential/Live Events for Melbourne International Film Festival 'The Emotional Trailer'.

BMF, Sydney
·      Silver - Radio & Audio - Beverages for ALDI Australia 'Renberg Cider'.
·      Bronze - Radio & Audio - Beverages for ALDI Australia 'El Toro Macho'.
·      Finalist - Radio & Audio - Campaign for ALDI Australia 'El Toro Macho', 'Highland Earl Blended Scotch Whiskey', 'Renberg Cider'.

Clemenger BBDO Sydney, Sydney
·      Finalist - Branded Entertainment - Online Series for Whiskas Cat Hacks 'Cat Hacks'.

Eardrum, Sydney
·      Silver - Radio & Audio - Campaign for DAB+ 'Shower', 'Guitar', 'Mood'.
·      Silver - Radio & Audio - Direction for Gendercide Campaign 'Womb Radio - Mother'.
·      Bronze - Radio & Audio - Direction for DAB+ 'The Box You Can't Beat - Shower'.
·      Bronze - Radio & Audio - Direction for Gendercide Campaign 'Womb Radio - Baby Bonnet'.
·      Bronze - Radio & Audio - Use of Music for DAB+ 'Shower'.
·      Finalist - Radio & Audio - Direction for DAB+ 'The Box You Can't Beat - Guitar'.
·      Finalist - Radio & Audio - Use of Music for DAB+ 'The Box You Can't Beat - Guitar'.

Goodoil Films, Sydney
·      Finalist - Production & Post-Production - Direction for Commonwealth Bank 'When We Believe We Can'.

GPY&R Brisbane, Brisbane
·      Bronze - The NEW - Media Innovation for Australian Road Safety Foundation 'Life Saving Stickers'.
·      Finalist - Poster - Public Service/Social Welfare for Australian Road Safety Foundation 'Life Saving Stickers'.

GUILTY, Melbourne
·      Gold - TV/Cinema/Online Film - Campaign for BONDS - The Boys Campaign 'Cricket', 'Talcum Powder', 'Trim', 'Showers', 'Swim', 'Impact'.

Heckler, Sydney
·      Bronze - Production & Post-Production - Editing for Tiger Beer 'Wok'.

Innocean Worldwide Australia, Sydney
·      Finalist - Verbal Identity - Campaign Tagline/Endline for Hills Home Living titled 'There's a Hills for Every Home'.

Leo Burnett, Melbourne
·      Finalist - Design - Brand Identity - Local for Great Barrier Reef Foundation titled 'Great Barrier Reef Foundation Brand Ecosystem'.
·      Finalist - Digital - Use of Social Media for SPC Ardmona titled 'Preserved Memories'.

Leo Burnett, Sydney
·      Silver - Design - Product Design for Samsung brainBAND titled 'brainBAND'.
·      Silver - TV/Cinema/Online Film - Innovative Use of TV/Cinema/Online Film for Samsung Tab S2 titled 'Celebrity Tantrum'.
·      Finalist - Digital - Innovative Use of Digital for Samsung brainBAND 'brainBAND'.
·      Finalist - Music & Sound - Music Adaptation - Song for Samsung Galaxy S7 titled 'The Anthem'.
·      Finalist - The NEW - Media Innovation for Samsung Tab S2 titled 'Celebrity Tantrum'.

McCann, Melbourne
·      Gold - Verbal Identity - Tone of Voice for Seeing Eye Dogs 'Free Puppies Forever'.
·      Bronze - Branded Entertainment - Experiential/Live Events for Melbourne International Film Festival 'The Emotional Trailer'.
·      Finalist - Verbal Identity - Naming for Seeing Eye Dogs 'Free Puppies Forever'.

Open Spaces Productions, Perth
·      Gold - Production & Post-Production - New Director for Drug Aware 'Relationships'.
·      Silver - Production & Post-Production - New Director for Drug Aware 'Crime'.
·      Bronze - Production & Post-Production - Direction for Drug Aware titled 'Relationships'.
·      Finalist - Production & Post-Production - New Director for St John Ambulance WA titled 'The Most Important Thing'.

Rafael May Music, Sydney
·      Silver - Music & Sound - Music Original - Song for Cadbury 'Marvellous Creations'.

Revolver/Will O'Rourke, Sydney
·      Bronze - Production & Post-Production - Direction for Old Spice 'Rocket Car'.

Rumble Studios, Sydney
·      Finalist - Music & Sound - Music Original - Score for Tourism Tasmania 'Tourism Tasmania Brand 2015'.

Saatchi & Saatchi Sydney, Sydney
·      Silver - The NEW - Creative Technology for LandCruiser 'LandCruiser Emergency Network'
·      Finalist - Non-Traditional - Automotive for LandCruiser 'LandCruiser Emergency Network'
·      Finalist - The NEW - Technology Development for LandCruiser 'LandCruiser Emergency Network'

Song Zu, Sydney
·      Finalist - Music & Sound - Music Original - Song for Samsung UHD 'Another World Awaits You'.

The Studio at SCA, Perth
·      Bronze - Radio & Audio - Conceived & Produced by Station for Kinderling 'Bieber'

The Sweet Shop, Melbourne
·      Bronze - Production & Post-Production - Editing for Tiger Beer 'Wok'

VCD + We, Sydney
·      Silver - TV/Cinema/Online Film - Public Service/Social Welfare for Western Sydney University 'Deng Adut'
·      Silver - TV/Cinema/Online Film - Public Service/Social Welfare Campaign for Western Sydney University titled 'Deng Adut', 'Jay Manley', 'Melissa Chiu'.

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners.

This year, fifteen GRAND LIAs were awarded: 

adam&eveDDB, London and Final Cut, London were awarded the Production & Post-Production Grand LIA for John Lewis - Premier Home Insurance 'Tiny Dancer'.

Dentsu Inc., Tokyo was awarded the Package Design Grand LIA for Nameless Paints

Forsman & Bodenfors, Gothenburg was awarded the TV/Cinema/Online Film Grand LIA for Volvo FMX 'Look Who's Driving'.

FRED & FARID, Paris was awarded the Poster Grand LIA for Prodiss 'Ma place est dans la salle Campaign'.

HEIMAT, Berlin was awarded the Radio & Audio Grand LIA for Hornbach 'You're alive. Do you remember?'

J. Walter Thompson Amsterdam, Amsterdam was awarded the Digital Grand LIA  for ING 'The Next Rembrandt'.

McCann London, London was awarded the Billboard Grand LIA for Xbox / Tomb Raider 'Survival Billboard'.

McCann New York, New York was awarded the Branded Entertainment Grand LIA for Lockheed Martin 'The Field Trip to Mars'.

McCann New York, New York was awarded the The NEW Grand LIA for Lockheed Martin 'The Field Trip to Mars'.

PRETTYBIRD, Culver City was awarded the Music Video Grand LIA for Coldplay 'Up&Up'

SERVICEPLAN, Munich was awarded the Design Grand LIA for DOT 'The First Braille Smartwatch'.

Venables Bell & Partners, San Francisco was awarded the Integration Grand LIA for REI '#OptOutside'.

Venables Bell & Partners, San Francisco was awarded the Non-Traditional Grand LIA for REI titled '#OptOutside'.

Y&R NZ, Auckland was awarded the Print Grand LIA for Burger King 'McWhopper'.

2016 LIA 'Of The Year Awards' were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded six of these coveted Awards:

Network of the Year: McCann Worldgroup

Agency of the Year: McCann New York, New York

Production Company of the Year: Framestore

Post-Production Company of the Year: The Mill

Radio & Audio Company of the Year: Produce Sound, Johannesburg

Music & Sound Company of the Year: Factory, London

2 Comments

Paul Yole said:

That's great. LIA is very tough, well done Matt and Beatrice. Congrats also to Craig and team at The Brand Agency.

Steve said:

Big congrats Matt. Too big for this town too soon.

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