Brownes Yoghurt ‘A Natural Silence’ campaign by Meerkats takes out PADC Skulls Best of Show
It’s been a big night for Meerkats and client Brownes at the 2016 PADC Skulls last night in Perth. Their Natural Silence campaign for Brownes Yoghurt picked up Gold and Silver in Television & Cinema, and the big award of the night – Best of Show.
The awards were accepted by the campaign’s creators Dan Bradley and Paul Coghlan, both of whom left the agency earlier this year, along with Strategy Director Melanie Wiese.
It also picked up Gold in Sound Design for XB Studio’s Xoe Baird, Silver in Direction for Beautiful Pictures’ Renee Webster plus Bronze in Media (Best Sponsorship or Partnership).
The other star campaign of the night was Marketforce’s ‘Stock Footage‘ for Vulture Culture Rottofest, which won one Gold and three Silvers.
It was a strong showing by Marketforce, which picked up another Gold, Silver and two Bronzes for Chicken Treat ‘Betty‘, plus a Bronze for last year’s PADC Call for Entries campaign.
Agency-wise, Campaign Brief’s reigning Challenger Agency of the Year, Block, led the way with two Golds in Brand Design for Fromage Festival and City of Mandurah, plus six Silvers and four Bronzes – its best ever result at the awards.
Other Gold winners were J Walter Thompson with its ‘Tough Enough‘ integrated campaign for the WA Police Union and Longtail for St John Ambulance ‘CPR Hero’.
The Penguin Empire’s Grant Sputore, won Gold in Direction for Asian bank UOB ‘Our Values Define Us’ (Right By You).
It was a quieter night for 303 MullenLowe (2 Silvers; 4 Bronzes) and The Brand Agency (3 Bronzes) but it was good to see some unusual suspects on the winners list including Juicebox, Ad Impact and Gettin Hectic.
In total, there were 101 finalists across 22 agencies and production houses over 23 categories, with 9 Gold Skulls, 21 Silver Skulls and 33 Bronze Skulls being awarded.
DOWNLOAD THE WINNERS LIST HERE: PADC Skulls 2016 Winners.pdf
