Lights lead to the City of Perth in new TVC by The Brand Agency for 2016 Christmas campaign

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CoP_Christmas2016_BLOG1.jpgThe Brand Agency has created a new Christmas TVC for the City of Perth as  part of the City’s 2016 Christmas campaign produced by the agency. Delivered across TV, radio, online and outdoor, the campaign brings the magic of the season alive through an emotive ad which uses the lights of the city to entice people in from the suburbs.

Produced in-house by The Brand Agency and directed in collaboration with Allan Myles, the TVC, which is airing across metro stations and online, was shot over two nights in various locations across the city and surrounding suburbs.

CoP_Christmas2016_BLOG4.jpgSupporting activity encompasses a digital road map of over 40 unique digital banner and social ad placements, which enables the City to talk about the multitude of attractions on offer from the night markets, to enticing entertainment experiences and its world-class retail offerings.

Director of Economic Development and Activation at the City of Perth, Annaliese Battista, said the campaign encompassed the wonder of Christmas in the City.

CoP_Christmas2016_BLOG3.jpg“The City of Perth’s previous campaign, Festival of Christmas, with the tag line ‘Who needs a white Christmas when Perth City has one that’s full of colour?’ had been in market since 2012. Though it was highly effective, we aimed to do something different in 2016 and bring back the intrigue of Christmas in a new campaign. ‘The City at Christmas’ was born to entice families, baby boomers and regular city visitors to discover or rediscover our vibrant Capital City.”

Nick Bayes, General Manager at The Brand Agency said: “Christmas is a magical time of year for everyone and with this campaign we’re aiming to emphasise the fact that the City of Perth is a big part of this magic. Our great City is the place to be during this time, from retail to entertainment, it’s a world-class experience and I’m delighted how our first campaign for City of Perth helps brings the City to life”.  

Agency: The Brand Agency

Creative: Craig Buchanan and David Donald

Agency Producer: Belinda Di Corti

Strategy: Vanessa Bush

Account Management: Alison Kelly and Sarah Kappeler

Production Company: The Brand Agency

Directors: Craig Buchanan, Allan Myles

Post Production: Boogie Monster

Media: Angela Naaykens and Nicole MacNeil

City of Perth: Annaliese Battista, Nicola Brandon, Sara MacCarthy