NETWORK TEN CAMPAIGNS FEATURE JCDECAUX INNOVATE TECHNOLOGIES TO PROMOTE NEW SHOWS

An outdoor Innovate campaign for Network Ten promoting programs including So You Think You Can Dance, Life on Mars and The Biggest Loser launched this week. The Innovate campaigns feature Flatscreen Technology, Bluetooth and Altered Imagery Mirrored Panels.

TEN’s So You Think You Can Dance campaign features Flatscreen Technology, which delivers an interactive element to the campaign. Flatscreen Technology provides an interactive digital display for use on Street Furniture.  At selected sites in Sydney and Melbourne, the public are able to complete a dance audition, using a 46 inch interactive LCD screen, and enter a competition to win a $10,000 prize.

Another component of the So You Think You Can Dance campaign is Bluetooth. Bluetooth technology adds a different interactive element to the TEN campaign, by allowing consumers to download premium content. JCDecaux Citylight panels throughout Sydney’s CBD, allow the public to download, via Bluetooth, a 25 second ringtone of Global Deejays featuring, Rozalla, version of ‘Everybody’s free’ to their mobile phones.

TEN is also using Flatscreen Technology as part of the launch of Life on Mars. The Life On Mars campaign uses a bus shelter wrap featuring a 19 inch LCD screen, providing the public with a 5 minute video clip of the upcoming television show.

The final element of the TEN campaign features Altered Imagery Mirror Panels. The Mirror Panels create a bold visual effect for passers-by through illustrating an abstract reflection. The campaign to promote the return of The Biggest Loser provides the public with a visual illusion of how they could potentially look in 2009, if they participated in The Biggest Loser.