Danny Green leads a man to man conversation in latest 'Coward's Punch' spot via SHEDcsc, Perth

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Screen Shot 2017-01-06 at 10.59.49 AM.jpgSHED and director Martin Wilson have teamed up again to create the latest installment in Danny Green's on going campaign to stop what is now commonly referred to as the 'Coward's Punch'.

Says Andrew Tinning, CD, SHED: "Having introduced and established the term and the consequences in our two previous executions, it was time to take a new tack and throw some additional weight behind the message.

Screen Shot 2017-01-06 at 10.53.26 AM.jpg"Rather than make another ad, we want to start a man to man conversation, led by Danny with the support of three other men who are among the countries toughest and most well respected.

"AFL strongman Jonathan Brown, champion UFC fighter Mark Hunt aka 'the king of the walk away' and VC winner and SAS 3.jpghero Ben Roberts Smith had no hesitation in joining Danny to deliver this important message to the men of Australia."

The campaign launched yesterday, making headlines across the country and featuring on all major news channels.  

TV and social media activity will commence soon.

Agency SHEDcsc
Creative Director: Andrew Tinning
Writer/Art Director: Andrew Tinning
Designer: James Hewitt
Production Company: Martin Wilson Films
Director: Martin Wilson
Producer: Martin Wilson
Director of Photography: Torstein Dyrting
Offline/Online Editor Colourist: Cris Broadhurst
Sound Design & Score: Tim Count MDS
Sound Recordists: Claire Healy, Darren Franklin, Paul Jones & Jack Pender
Production Manager: Nicole Ferraro

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