Bestads Six of the Best reviewed by Tzur Golan, chief CD/partner, M&C Saatchi, Tel Aviv, Israel
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Tzur Golan, chief creative director and partner, M&C Saatchi, Tel Aviv, Israel.
My two choices for the TV category represent the two extremes of the category. The first is a long commercial with high production value and the second is low-budget and short. The first is inspiring and contains insight about life while the second shows product benefit with the smart use of a trend from the past.
Winner: EDEKA: Eat Like the Person You Want To Be. In this film all the components of a great commercial are combined: idea, script, directing, storytelling, photography, editing, music, casting and of course, brand relevance. READ MORE…