Bestads Six of the Best reviewed by Álvaro Rodrigues, CEO/CCO, 3A Worldwide, Brazil

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Screen Shot 2017-03-08 at 6.34.30 am.jpgEach week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Álvaro Rodrigues, chief executive officer and chief creative officer, 3A Worldwide Brazil.

Best: Magistral Dishwasher: Amateur from Grey Argentina. Cool tagline: “Go Ahead Amateurs”. Such a nice use of music to push the idea further. Simple, creative and nicely well done.

Runner up: AA: Designated Drivers from adam&eveDDB London. Fresh way to put two such well used themes in advertising “don’t drink and drive” and “don’t text and drive” together. Nice twist at the end. Cool. READ MORE…