Linda Wayman resigns as General Manager of Southern Cross Austereo WA after fifteen years

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LindaWayman_BLOG.jpgIn a shock announcement, Linda Wayman has resigned as General Manager of Southern Cross Austereo in WA and will leave the company at the end of March.

Wayman has been juggling some serious issues around her parents' health with her responsibilities at SCA since January, and has decided that her parents must come first.

In a statement to staff last week, Wayman said: "I've been very fortunate to be part of the huge success of our radio stations here in Perth and as 15 years is a nice round number, I feel it's a good time for me to move on to new challenges."

Campaign Brief's Ad Person of the Year in 2011 (and a three-time finalist), Wayman has been a prominent and generous supporter of the industry in WA ever since she joined Austereo from EventsCorp in September 2002. She was something of a surprise choice for the GM role, not having a typical radio background, but quickly won the respect of her colleagues and the wider industry with her honest, down-to-earth style.

Under her leadership mix94.5 and hit92.9 have been a dominant force in Perth radio, with mix notching up 100 consecutive surveys at #1 in 2012 - unprecedented at the time. She leaves with both stations in strong positions in the most recent GfK survey.

Besides leading the success of SCA locally, Wayman is also one of the State's most vocal advocates for women in business. She is passionate about encouraging women to aspire to leadership roles, reflected in her own organisation where women occupy several senior positions across the business.

6 Comments

Rob Pedretti said:


A truly inspirational woman, I wish Linda the best for the future.

Kiaran said:

Linda is a true leader and inspiration in our industry. Always someone who I personally enjoyed working with and listening to. I wish you well for the challenges ahead, you will be missed from an industry that respects and loves you!

Adam Barker said:

All the very best Linda... and thank you for all you've done to help raise the standard of creativity in WA over those years!

Josh Edge said:

Linda, I've always enjoyed bumping into you at the Radio Writers' events over the years. You're a genuinely inspiring person and a fantastic asset to Perth creative writers. Thanks for everything!

Mark Braddock said:

Linda, I have to echo Josh and Adam's comments. You have always been a huge supporter of commercial creativity in the state and you'll be sorely missed. Your unwavering support of the PADC has been incredible and to see SCA take home gold at The Skulls is testament to the fact that you don't just talk-the-talk but you support creativity within your business. All the best.

Just Curious said:

Is this the end of the $20,000 Radio Writers' Award too?

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