The foodies are coming in new Eat Drink Perth campaign for City of Perth by The Brand Agency

CoP_Foodies_BLOG_1.jpgThe latest 'Eat Drink Perth' campaign, created by The Brand Agency and the City of Perth officially launched today. The campaign, which aims to lure people into the city and tantalise their tastebuds, offers four weeks of fresh flavours and destinations. More than 70 Citywide venues will host more than 100 offers and events, from brunches to late night treats.
 
The fresh, new identity and campaign re-launches this well-loved event that appeals to the foodie in all of us. The campaign runs from March 13 until April 9 across catch-up TV, radio, printed lift-out, press, out of home, venue packs, social media, street banners, digital banners and a content hub on the website - all created by The Brand Agency.

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Annaliese Battista, Director Economic Development and Activation said, "Eat Drink Perth is the City's leading festival of the culinary arts, showcasing Perth's world class food and beverage venues. The festival provides venues a platform to showcase their expertise to a new audience, and allows foodies an opportunity to discover something delicious. Whether you live or work in the City, or visit once every so often, there's something for everyone at Eat Drink Perth 2017."

Nick Bayes, General Manager at The Brand Agency added, "Whether it's a leisurely breakfast, or dinner with matched wines or a cooking masterclass, Eat Drink Perth appeals to the foodie in all of us. We believe the identity and campaign we've created is sure to bring out that passion. Not surprisingly, the food is the hero of this work. It showcases the exciting culinary events taking place in the City over the next four weeks as foodies take over the City."

Credits
Client : Nicola Brandon, Lauren Brophy, Holly Broockmann and Sara McCarthy
Creative : Melita Masters and Nathan Teoh
Design : Janice Law, Luke Lucas and Dan Agostino
Digital Project Management: Paul Hamilton
Digital Development: Edin Livnjak
Agency Producer : Katie Fewster
Production company : Chop Shop
Photographer (food) : Craig Kinder
Photographer (campaign) : Simon Westlake
Strategy : Vanessa Bush
Account Management : Adrienne Mellor and Andrea Jones
Media : Angela Naaykens and Nicole MacNeil