Former WA Government communications director Dixie Marshall to lead The Story Lab Perth

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DixieMarshall_BLOG.jpgDentsu Aegis Network has announced the launch of The Story Lab in Western Australia, to be led by Dixie Marshall (pictured) as Head of Creative and Partnerships.
 
The Story Lab is Dentsu Aegis Network's global premium entertainment content business that invests, produces and distributes brand aligned storytelling solutions. Globally and nationally, The Story Lab has built a strong reputation for attracting and engaging audiences with premium entertainment content through new innovative models outside of traditional advertising, and will be unique in Western Australia.

Marshall will take charge of the business from April 27.
With a career spanning three decades, Marshall is already well known to the West Australian community. She has previously worked as a broadcast journalist,  as a senior newsreader and journalist for Channel 9, Perth, and most recently as Director of Strategic Communications and Media in the Barnett State Government.

"We are excited to welcome someone of Dixie's calibre and experience to lead our Perth team," said Managing Director of The Story Lab Australia Adriana Colaneri. "Dixie is a highly accomplished individual with outstanding credentials to help us deliver unique content solutions to our clients and drive future growth for The Story Lab as we venture into new frontiers".

Marshall said she was looking forward to getting her feet under the desk.

"This is a fantastic opportunity to do what I love - tell splendid stories, across a range of modern platforms, to really engage audiences. I hope we can create beautiful and original content which perhaps will solve a problem, or sell a product, inspire, excite, entertain, even make your heart sing."

Marshall will lead the Perth team as it expands its footprint in Western Australia and integrates its services across Dentsu Aegis Network's local and global brands. DAN said the launch of the new agency further reinforces the network's ongoing commitment to the Perth media and marketing industry and follows an exceptional twelve months of growth for the network in Perth.

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Steve Graham said:

"The Story Lab is Dentsu Aegis Network's global premium entertainment content business that invests, produces and distributes brand aligned storytelling solutions. "

Oh puleeeze!! Speak English. Would not have a clue what they do, and wouldn't care, with a description like that. Perhaps they produce sketch pads?!!?

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