Bestads Six of the Best reviewed by Malcolm Poynton, global CCO, Cheil Worldwide, UK
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Malcolm Poynton, global chief creative officer, Cheil Worldwide, based in London.
As the industry proudly displays it’s peacock feathers in the hopes that jurors, clients and colleagues in Cannes will take note, the rest of the world continues with everyday life. So let’s take a look at what ads everyday brands have running, well, every day.
Winner: McDonald’s ‘That place’ – the $1 Coke deal is a brief McDonalds agencies the world over have done countless times. In other words, an everyday brand with and everyday brief. Nothing special there. Only this time, pitch-winning DDB off-shoot ‘We Are Unlimited’ have done it different. They’ve done it in a way that gets who they’re talking to. READ MORE…