Sandbox and Ross Tinney ignore advice about working with kids and animals for WOW Homes

WOWHomes_BLOG_1.jpgYou know what they say about working with kids and animals?

Ad Impact's maiden TV campaign for WOW Homes was based around a baby saying the company name - "Wow".

Directed by legendary director Ross Tinney, it involved capturing some gorgeous reactions from the tiny talent.

Production company Sandbox auditioned 15 babies who delivered varying degrees of co-operation and focus, while maintaining maximum cuteness. Some of the babies really tried to keep it real and did their best to deliver the line the second the camera was turned off!

Watch the behind-the-scenes video to see - and more importantly hear - Tinney in action (make sure you play the video with the sound up).

See the finished spot HERE.