The Marketforce Family grows

Comments (3)
MF_HawkinsDerhamRegoliniAndrawes_BLOG.jpgWell, it's official. The Marketforce creative family has officially grown by four.

Joe Hawkins (top left), Chris Andrawes (bottom right), Ben Derham (top right), and Lauren Regolini (bottom left) all arrived on the Marketforce doorstep in early February, but it's taken this long to convince them to wear the agency uniform.

Hawkins' hire was announced earlier this year, leaving 303MullenLowe to take up the position of Creative Group Head under CDs Pat Lennox and Ben Green. Prior to joining 303, Hawkins spent eight years working at some of the region's best creative agencies, including DDB New Zealand, R/GA Singapore, and Saatchi & Saatchi Sydney.

He's been awarded at every major local and international award show, most recently picking up three Silvers at the London International Awards for his IKEA radio work. He's also a finalist in this year's Siren radio awards, with the winners being announced on May 11.

Andrawes and Derham have joined as Digital Lead Creative and Lead Developer respectively from digital agency Longtail. They're also riding high off the back of their NASA SpaceApps Hackathon win, for the second year in a row.
They have previously created award-winning work for Amnesty International ('Amnesty 360'), and St John Ambulance ('CPR Hero', 'The Most Important Thing'), and bring a wealth of experience to Marketforce's digital offering. Between them, they've crafted digital campaigns and websites for national and local clients, including Amnesty International, Kelloggs, CarSales, Lotterywest, ECU, UWA and the City of Perth.

And in the short time they've been at Marketforce, they've created a Facebook world-first live game for Curtin University.

Rounding out 'Team Denim' is junior art director Regolini. A Curtin University graduate (BA, majoring in Creative Advertising and Graphic Design), she also graduated as the top student of Perth's 2016 AWARD School class. After the win Regolini took up a three-month internship at The Brand Agency, where she quickly made an impact with her work on Water Corporation, Road Safety Commission and City of Perth.

"We're delighted to welcome a new mix of exciting, talented people to our department," said Creative Director, Pat Lennox. "We now have a great blend of junior, middleweight and senior team members each bringing their own unique skills, and passion, to our clients' brands."

Photography: Chantel Concei
Hair & Makeup: Kate Farmer

3 Comments

Joseph Smith said:

Is that a photo from a Mormon Greatest Hits album?

Grant said:

congrats gang!

Graham adzoo said:

Love this introduction to market on new team members! A strange looking family but happy I'm sure!

Leave a comment