Likeable Creative changes the face of legal advertising in new campaign for Pragma Legal

LIKEABLE_Pragma_press_BLOG.jpgLikeable Creative has produced an eye-catching campaign for their client, Pragma Legal.

Lawyers are typically a very conservative bunch but Pragma's founding partner, Aaron McDonald, was prepared to shake things up with a campaign that talks directly about the extravagant fees charged by CBD law firms. Pragma is disrupting the paradigm of the 6-minute-block legal fee system by offering fixed-price mediation.

Likeable Creative helped produce a downloadable e-book with tips on how to reduce legal fees, which was promoted with advertising in the Post and Western Suburbs Weekly newspapers, digital display advertising, and promoted posts on LinkedIn.
The campaign resulted in 100 registrations for the e-book download and over 600 unique visits to the Pragma Legal website in the first month.

The microsite is still live HERE.

Credits
Client : Aaron McDonald, Pragma Legal
Writer : Malcolm MacLean, Likeable Creative
Art Director : Ross Dungey, Likeable Creative
Digital marketing : Cam Sinclair, Ammo Marketing