PADC announces Singapore to judge Skulls 2017 with Gary Tranter named as Chairman of Judges

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The Perth Advertising and Design Club has announced the Skulls 2017 creative award
show will be judged in Singapore, with Perth ex-pat Gary Tranter (pictured) as Chairman of Judges.

Tranter was made an Executive Creative Director at the young age 26 and has since held that position in many agencies throughout his entire career of more than twenty years.

Over that time, Tranter has steered the creative output from some of Asia's biggest agencies including the famed Batey Ads and Ogilvy & Mather Hong Kong. At Ogilvy & Mather Hong Kong, he helped advance the agency from 13th to the number 1 creative agency in Hong Kong in two years.

As a Regional Creative Partner at Ogilvy Asia Pacific, he has worked across every market in Asia. He has built teams, nurtured talent and created ads from Kalgoorlie to Karachi. With long-time creative partner Matt Cullen, Tranter was co-creative director at Perth's JDA when that agency was at the forefront of a 'golden age' for Perth advertising in the late 19990s.

The duo won Perth's first ever Cannes Lion - for the Keep Australia Beautiful Council's Dead Animals TVC in 1998.
Since then, their work (and their teams') has won numerous awards at Cannes, D&AD,One Show and Clio.

His proudest achievement is is co-founding Arcade, a trail blazing, creative bullpen for big brands. With not a single client at the start, Arcade is now the fastest growing independent network in Asia. After just over 7 years, the agency has offices around the world and is now part of the Publicis Group.

"Following on from our success in taking The Skulls to New Zealand last year, we are excited to take the judging to Asia for the first time, said PADC President Mark Braddock said. "To have Gary as Chairman is a huge honour for us. Gary's work while at JDA in the 90's showed us all what is possible and that location should never be a barrier to doing world-class work. His awareness of Perth, teamed with his global experience, will make for a unique perspective on this year's Skulls."

Further announcements will be made in coming weeks regarding updates to categories and call for entry opening.


Paul Yole said:

Nice one. Great move to get Gary on board.

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