303 MullenLowe launches Mediahub in Perth

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303 MullenLowe welcomed Perth's media industry to help celebrate the Australian launch of 303 MullenLowe Mediahub at the agency last week.

With a turnout of over a hundred media and marketing executives, clients and partners, guests arrived early and stayed late at a party befitting the Australian launch of a global media network. Derry Simpson, Group Managing Director of 303 MullenLowe, explained how joining forces with Mediahub will benefit local clients.

"303 MullenLowe has always had a strong integrated offer. By aligning with Mediahub, we're reinforcing and building our capabilities, tapping into a global network of talent and resources, and broadening our thinking and strategic smarts," she said.
Andrew Livingston, Chief Media Officer of 303 MullenLowe Mediahub, said: "It was no mistake that we decided to launch 303 MullenLowe Mediahub in Perth ahead of Sydney. There is such a passionate local media community here, and it's an industry that likes new news and a party. It's an especially exciting time because the talents we've hired and the digital partnerships we are forming are powering our growth here in Perth."

He said partnering with one of the world's most creative media agencies will benefit 303 MullenLowe's existing clients, giving them access to a global media team and toolkit. 303 MullenLowe Mediahub has added four executives to its team: Bec Oliver, who joins as Media Director; Sasha Neame, who joined as Digital Media Director last month; Lucinda Kitney, Media Planner/Buyer; and Ali Mackellar, Digital Media Coordinator.

The agency is also forging new partnerships in data, programmatic trading and analytics to enhance its digital media capabilities.

Headquartered in Boston, MullenLowe Mediahub was named MediaPost's Creative Media Agency of the Year in the USA last year. Internationally-aligned brands Netflix, Western Union, CFA and Nutricia will now join 303 MullenLowe's existing media roster.

Globally, Mediahub employs over 450 people in 12 offices worldwide, including Los Angeles, New York, London, Singapore, Tokyo and Shanghai, and is affiliated with IPG Mediabrands for global media buying.


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