Bestads Six of the Best reviewed by Ferju Cuevas, CD, Inbrax Santiago, Chile

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Ferju.jpgEach week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Ferju Cuevas, creative director at Inbrax Santiago, Chile.

Winner: #ISeeYou. Financial entities are so formal and it’s amazing that this case use musical power to highlight its client’s relevance. Generating empathy and closeness, they show that they know what they do, their work matters and they respect that work. Aesthetically crafted, so attractive. Perfect art direction and photography. A travel around Johannesburg starting early morning and ending by night, deserves to be the best. READ MORE…