Lush appoints Fitter as head of digital sales

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Zubin Fitter (pictured) has joined Lush Digital Media as part of an expansion plan to provide additional content marketing services. He becomes the agency's head of digital sales and will be responsible for establishing the digital amplification line of the business.

With more than two decades in digital sales and marketing throughout the Asia Pacific region, Fitter has been working with Lush Digital Media on a freelance basis for the past year, collaborating on content marketing projects with several clients.

Lush Digital Media director of strategy, Sarah Mitchell, said his appointment is part of the broader strategy for the content marketing agency.
"We're thrilled to have Zubin join our team and develop our product offering across search engine optimisation, Google search advertising and social media advertising. A critical part to the success of content marketing is getting your content to the right people, at the right time and in the right place. You want to make sure your audience can find you even if they don't know about you beforehand."

Mitchell said providing search services is the next logical step for Lush's current and future clients.

"From the start, we've been focused on helping our customers tell better stories through the creation of all kinds of high-quality content. We added a strategy team three years ago and now it's time to focus on the amplification and distribution part of content marketing. It's what our customers want."

"I have enjoyed consulting with Lush over the last 12 months," said Fitter. "There has been a growing need to fulfil the amplification and distribution of the award-winning content being produced for clients.

"We are brilliant at delivering content strategies and producing original content for our clients. The next stage is to build a robust distribution model that spans across all digital platforms -- search advertising and optimisation, social media advertising. We are already delivering the amplification services with great success and look forward to delivering the ongoing Lush value."

Lush is experiencing increasing demand for strategic content marketing services and content production. They hold international awards for written, audio and video production. Lush is currently short-listed for Agency of the Year by the Content Marketing Institute.

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