WA ad industry leads creative industries alliance

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GavinBain_2017_BLOG.jpgThe Communications Council of WA Chair, Gavin Bain (pictured), has today announced an industry initiative that will see the broader creative industry work together to build greater awareness and understanding of the value commercial creativity delivers to Government, private enterprise, and the general public.

Earlier this year, Communications Council leaders and corporate members in Western Australia, the Perth Advertising and Design Club and Perth's media organisations met at the Nine Entertainment studios to discuss major issues facing the industry.

As a result of the meeting, the Commercial Creativity & Communications Industries Alliance was formed and is now inviting other WA chapters of associated industries to join.

Bain said raising the credibility of and highlighting the depth of talent within the WA industry by advocating the important role commercial creativity, communications and innovation play in the contemporary business environment is the key objective.
"Our aim is to encourage and foster leadership and engagement within the broader industry, as well as building awareness around the value and incredible talent we harbour here in WA."

He said The Alliance is a long-term industry initiative, with the first undertaking to collate and measure the overall contribution the industry makes in support of community services. The second is to form an industries agency, bringing like-minded industry stakeholders together to work on the development of a communications campaign.

TCC state manager Danielle Norrish said it was agreed unanimously at the meeting that now more than ever is the time for creative industries to work together, to build a broader understanding of its craft as well as the value of the industry, and to ensure commercial creativity and communications industry professionals are regarded as highly credible practitioners working to best practice standards and beyond.

Ray Wardrop, Managing Director, Channel Nine Perth said, "The Alliance will importantly be a vehicle in which industry can work together to invest in the future through best practice participation and activation."

The Commercial Creativity and Communications Industries Alliance is currently endorsed by 38 organisations, and has formed a steering committee including:
  • Danielle Norrish, State Manager The Communications Council
  • Gavin Bain, Chair, The Communications Council WA
  • Ray Wardrop, Managing Director, Nine Entertainment
  • Marnie McKeown, State Director Fairfax Media
  • Les Corner, Head of Print, SevenWest Media
  • Mark Treasure, Director Media Tonic
  • Mark Braddock, President Perth Advertising and Design Club
  • Daniel Agostino, Regional Director, Australian Graphic Design Association
To find out more about the Alliance and which industry bodies and organisations are already on board, please go to the commercialcreativitywa.industries website.

To get involved, please contact Danielle Norrish at danielle@communicationscouncil.org.au


Rob Mitchell said:

Sad we even need something like this.

Errm said:

How is this different to Comms Council?

To make commercial creativity one of the most valued professional service in Australia".


Alliance: "to build greater awareness and understanding of the value commercial creativity delivers"

Danielle Norrish, State Manager The Communications Council said:

Hi Errm,

The Communications Council is the national industry body, our purpose is to drive the quality, reputation and long term prosperity of all our members. We do this in many ways education, advocacy and member services which guide best practice in Sydney, Melbourne, Adelaide, Brisbane and Perth.

The Alliance was formed to focus on the WA industry. WA businesses and WA jobs by advocating the critical role commercial creativity and communications play in the contemporary West Australian business environment. It doesn't deliver education or services but brings the WA chapters of participating industry bodies together for the betterment of the WA industry, to champion the value we all place on WA commercial creativity.

Their ambitions are similar but their purposes are different.

That's a little said:


Or perhaps it's symptomatic?

Errrm said:

So same people, same ambition, different results?

Bainy said:

Different people, broader ambition and hopefully better results. The Communications Council represents agencies. The Alliance brings the broader industry together. We think it will be good for us all. Give it a go.

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