Eardrum unveils news-jacking service EarTrigger
Australian agency creatives will now be able to react faster to events, trends and breaking news stories.
EarTrigger, a new service launched this week by audio specialist agency Eardrum, allows advertisers to piggy-back topical stories with a radio or music streaming campaign, created and broadcast nationally within 24 hours.
The all-in-one package includes airtime, script-writing, production and distribution, with the option of a national or single metro buy.
Says Ralph van Dijk, Eardrum: “Listeners love smart, topical advertising and there’s always the extra bonus of generating earned media, not to mention an award or two. We’ve turbo charged radio’s speed-to-market so brands and their agencies can get brilliant topical ideas up the next day, at a low cost with little fuss.”
Says Tristan Viney, Eardrum: “Anything and everything can trigger an idea for a brand. The citizenship debacle was an opportunity to promote Ancestry.com, the maths teacher using the wrong HSC syllabus would have been perfect for Specsavers, and the Mayweather vs McGregor fight was a gift for dental implant clinics.”
For more information on EarTrigger, email ralph@eardrum.com.au or call Eardrum on +61 2 8572 5400.
5 Comments
“OMG This is amazing. I’ve been waiting for something like this for so long. I will use this service ALL the time” Said no one, ever.
“Oh wow, saying ‘said no one, ever’ is so witty and original, you must be a creative.” Said no-one, ever.
On ya Wristy
Client struggle to get a social ad approved over a 4 week period. Good luck getting them to sign-off on radio to go live in less than 24 hours.
Ralph is all class, I wish him luck with this venture