Eardrum unveils news-jacking service EarTrigger

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Screen Shot 2017-09-05 at 11.34.57 am.jpgAustralian agency creatives will now be able to react faster to events, trends and breaking news stories.

EarTrigger, a new service launched this week by audio specialist agency Eardrum, allows advertisers to piggy-back topical stories with a radio or music streaming campaign, created and broadcast nationally within 24 hours.
The all-in-one package includes airtime, script-writing, production and distribution, with the option of a national or single metro buy.

"Listeners love smart, topical advertising and there's always the extra bonus of generating earned media, not to mention an award or two," said Eardrum's Ralph van Dijk. "We've turbo charged radio's speed-to-market so brands and their agencies can get brilliant topical ideas up the next day, at a low cost with little fuss."

EARTRIGGER.jpgTristan Viney from Eardrum said: "Anything and everything can trigger an idea for a brand. The citizenship debacle was an opportunity to promote Ancestry.com, the  maths teacher using the wrong HSC syllabus would have been perfect for Specsavers, and the Mayweather vs McGregor fight was a gift for dental implant clinics."

Email ralph@eardrum.com.au or call Eardrum on +61 2 8572 5400.

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