ECU reappoints 303MullenLowe, Perth as creative agency; Rare added to advertising roster

Edith Cowan University (ECU) has reappointed 303MullenLowe Perth as its preferred supplier for all brand, traditional and digital marketing services.

The appointment follows ECU’s standard procurement process to retain a preferred supplier for up to 6 years.

ECU first appointed 303MullenLowe in 2001.

ECU’s director of marketing and communications, Julia Turner, said she was looking forward to continuing ECU’s long and successful partnership with 303MullenLowe.

Says Turner: “We’re excited to continue working with 303MullenLowe to take ECU’s traditional and digital advertising activities to the next level.

“With offices in both Perth and Sydney, they offer personalised, responsive service as well as the opportunity to tap into their wider experience on the east coast.”

ECU has also appointed Perth-based full service agency Rare to work on specific campaigns as required.

Says Turner: “We’re looking forward to seeing Rare’s fresh perspective on future special projects involving either traditional or digital advertising, or both.

Turner also thanked Longtail for its contribution to ECU. Longtail was appointed in 2012, alongside 303MullenLowe, specifically to plan and implement digital campaigns.

303MullenLowe and Rare will commence as preferred suppliers in January 2018.