Bonfire warns of Internet Ice Age: The migration every website owner needs to make now

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Perth-based digital agency, Bonfire, says an internet ice age is coming this October, which threatens the livelihood of all websites currently loading over HTTP - the unsecured version of the HyperText Transfer Protocol. The agency strongly encourages business owners to migrate their website as soon as possible to a secure HTTPS or run the risk of deterring customers away from their site.

With over a decade of industry experience, Bonfire's SEO Manager, Matt Elshaw (pictured), believes the 'Not Secure' labelling could reduce the number of potential enquiries and conversions coming to a website.
"Web users are more conscious of security than ever before," said Elshaw. "By not installing an SSL Certificate, you're quite literally labelling your website as 'unsafe', which tells customers - and Google - that your brand isn't trustworthy."

Elshaw said that even if you aren't an expert in websites, it'll be in your best interest to seek out your web developer or someone who can make this transition to HTTPS for you.

"If you haven't transitioned to HTTPS, or simply want to make sure you've covered all your bases, Bonfire have created this free 'HTTP to HTTPS Checklist'. You can use it for your own reference, or share it with your web developer to ensure your site isn't left behind when this 'ice age' hits."

2 Comments

Timely said:

3 years after Google announced they were changing the ranking based on SSL/TLS use. Good timing...
Though I am still surprised that some businesses expect people to input personal details over a none secure connection.

Irony said:

Like this one, lol.

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