GfK Perth Radio Survey 6/2017 released

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GfK_Perth_Survey-62017_Share.jpgThe sixth GfK Metro Radio Survey for 2017 has been released.

mix 94.5 retained its #1 position with a P10+ share of 13.7%, a slight fall of -0.3% from Survey 5.

#2 Nova 93.7 also fell -0.3%, to 12.2%. They were the only stations to record double-digit shares.

hit92.9 was #3 with a 9.6% share, a fall of -2.1%, while 96fm was #4 on 9.1%, a drop of -0.6%.

AM stations 6PR and 6IX bucked the trend of losses. 6PR was up +0.6% to an 8.0% share, while 6IX was up +0.9% to a 5.5% share. Both stations made solid gains in P40-54 and P55-64, which underpinned their results.
In Breakfast, it was another clear win for Nova 93.7, with Nathan, Nat & Shaun up 0.8% to 14.2%, 1.9% ahead of mix94.5's Clairsy, Matt & Kymba on 12.3%. 6PR's Steve Mills and Basil Zempilas were #3 on 10.6%, with 92.9's Heidi, Will & Woody slipping to #4 on 9.3%, a drop of -1.9%.

Nathan, Nat & Shaun also recorded the biggest Cume (346,000) followed by Heidi, Will & Woody (261,000) and Clairsy, Matt & Kymba (258,000).

Overall, Nova recorded the biggest Cumulative Audience with 558,000 P10+, ahead of mix94.5's 495,000 and hit92.9's 494,000.

mix94.5 recorded the highest Average Audience (P10+) with 29,000, ahead of Nova 93.7 on 26,000.

GfK_Perth_Survey-62017_Average.jpgGfK_Perth_Survey-62017_Cume.jpg




WHAT THE STATIONS SAID

Gina Hogan, General Manager, Southern Cross Austereo WA
"Holding the number one position for survey 6 amid such a competitive market is, as always, a huge achievement for mix94.5 and I couldn't be more thrilled for our team. We continue to stay dedicated to our listeners, delivering good content and a strong variety of music. Congratulations to mix94.5 on another amazing book!"

"I am proud of the dedication and hard work that every member of hit92.9 demonstrates day in, and day out. Survey 6 results show hit92.9's ability to continuously connect with our target audience so well done to the entire team on once again achieving what is our top priority; producing compelling, fun, fresh radio."

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