New InterContinental Perth City Centre luxury hotel chooses Bonfire to build its digital strategy

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Luxury hotel, InterContinental Perth City Centre, is officially set to open on October 15, and the hotel has already taken strides towards developing a comprehensive online search strategy with digital agency, Bonfire

The investment reinforces the desire of the hotel to promote their luxury business facilities, which include corporate and bespoke event spaces designed for local, national and international guests.
"As a regular business traveller, I appreciate well managed and luxurious hotel experiences, which is why it's great to see InterContinental bringing their premium hotel brand to Perth," explained Bonfire's CEO, Clay Cook. "Our team is really enthused about the opportunity to work with such an esteemed and highly motivated brand, and look forward to the possibilities that lie ahead."
InterContinental Hotels Group has been pioneering travel across the globe for over 70 years, and was the first ever international luxury hotel company. InterContinental Perth City Centre will be the sixth InterContinental hotel in Australia, and the first in Western Australia.

Bonfire have already started working with InterContinental Perth City Centre to develop digital campaigns designed to help them reach and target their desired audiences and promote their brand online. 

InterContinental Perth City Centre hotel is located on the corner of King and Hay Street in Perth's CBD. 


Well done to Bonfire! I was at the opening of the Intercontinental Perth last weekend and it's by far the best hotel Perth has on offer! You can check out the review on soon!

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