Turia Pitt fronts emotional spot for Super Nature Wellness Bowls via AT Creative and Trilogy AM

Following on from last year’s Made Of Incredible Stuff campaign starring Turia Pitt as brand ambassador, Vesco Foods has launched a second instalment introducing its new Super Nature Wellness Bowls via AT Creative, Trilogy AM and Chanel H.

Made of super food ingredients, these delicious and nutritious snap frozen meals are already taking the category by storm.

The new campaign is underpinned by a TVC and online film featuring a powerful message about self worth, self-belief and wellness and how eating well is key to achieving it.

VIEW THE SPOT

Says Diana Stalteri, general manager of marketing and innovation, Vesco Foods: “We saw this as an opportunity to not just launch our innovative new product range, but also deliver an important message about substance and what makes all of us incredible.

“This is particularly relevant in today’s social media driven world where it’s easy to forget that it’s not how good you look in a selfie that matters, it’s how good you feel about yourself. And that the only like that counts is your own.

“Turia truly is Made Of Incredible Stuff and embodies everything about our brand. We are super proud to be working with her and her team.”

Says Jo Bulline, director, Trilogy AM: “No campaign can get off the ground without the vision and commitment of a strong client behind it. Diana Stalteri and her clever team had this from the very start. Then it needs an insightful idea that can cut through, engage and resonate. Trilogy is very fortunate to be part of this team, preparing strategy, then developing and implementing all campaign components.

“The singular most extraordinary part of working on this campaign however, has been meeting Turia Pitt – the perfect ambassador for such an incredible brand and product, and a deeply intelligent person with a laugh out loud wicked sense of humour and huge heart.”

Says Andrew Tinning, creative director: “It’s been real privilege to bring Turia’s incredible story to life on the small screen for such a relevant brand. She brings a great level of emotional connection and authenticity to our message, and the public are loving it.”

Vesco Foods: Diana Stalteri-GM Marketing & Innovation

Music & sound design: Tim Count MDS