Bestads Six of the Best reviewed by Genevieve Hoey, group executive CD, R/GA New York

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Screen Shot 2017-11-28 at 2.25.41 pm.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Genevieve Hoey, group executive creative director at R/GA New York.

Hey Adworld, let's get festive! As always, I have been given some tough choices in this week's grab bag of global creative greatness. Maybe I have a humbug heart, but I just really dig festive ideas that don't make me diabetic with their sweetness. And I really like being entertained and I don't like being insulted. I have simple needs as a consumer, I think. So, here goes.

BEST TV
Back to my point above. This week there was some entertaining work, provocative films, and a spot that displeased me. But let's focus on the bright sparks. Audi Parking lot. Loved it, loved it, loved it. It had it all. The writing was tight, the timing was impeccable. A relatable situation taken to the extreme, lancing the saccharine season. Product at its core, complete with sexy Audi rumbles, requisite tech inserts. Great stuff. READ MORE...

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