Cikarela appointed as General Manager, Client Solutions division at restructured Marketforce

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Marketforce has appointed Nicole Cikarela (pictured) as General Manager Client Solutions - a new division formed as part of a restructure to deliver improved value and experience for their clients.

Cikarela, who has led the Strategic Planning function at Marketforce for three years, will head an integrated team incorporating strategic services, client management and production management. The restructure is in line with the approach being adopted at leading Clemenger network agencies, and a model working well with existing client brands.

Marketforce Chief Executive Paul Everingham said the agency would be structured around client needs, delivering and embedding services within businesses for maximum effect.
"Marketforce is now well structured to provide the complete range of marketing communications services to our clients, led from a robust strategy foundation," Everingham said.

"We have the people in place to continue to evolve and respond to our clients' needs. Nicole is highly regarded within the agency and among her peers. Her experience in working in both agency and client roles gives her a great understanding of the client's needs and how to deliver results for our clients."

Cikarela said marketing and communications had never been more complex, with so much data to apply to several new media channels.

"We are blessed with a team who understand the timeless fundamentals of good communications, and can apply them effectively with new technology", she said. "We are adding skills in CRM implementation, marketing automation and in-house data analytics and will continue to respond to the needs of clients and audiences.

"It is complex, but it is bloody good fun!"

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