GfK Perth Radio Survey 7/2017 released

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GFK_PerthSurvey_7_2017_Share.jpgThe seventh GfK Metro Radio Survey for 2017 has been released.

mix 94.5 retained its #1 position with a P10+ share of 14.1%, a rise of +0.4% from Survey 6.

#2 Nova 93.7 also rose 0.5%, to 12.7%, while 96FM had the strongest rise of +1.5% to 10.6% and the #3 position. It was the only other station with a double-digit share P10+.

hit92.9 suffered another fall, -1.8% to a 7.8% share. The station is now behind 6PR, which was in 4th position with a 7.9% share.

6IX lost half of its gain in Survey 6 and dropped back -0.5% to a 5.0% share.
In Breakfast, it was another clear win for Nova 93.7, with Nathan, Nat & Shaun despite a slight loss of -0.2% to 14.0%. They were 1.8% ahead of mix94.5's Clairsy, Matt & Kymba on 12.2%. 

6PR's Steve Mills and Basil Zempilas were #3 on 11.0%, a gain of +0.4%.

96FM's dumped Carmen & Fitzi recorded the strongest rise in Breakfast, up +1.2% to 9.4% and 4th place (commercial stations), edging ahead of 92.9's Heidi, Will & Woody who dropped -2.3% to a 7.0% share.

Nathan, Nat & Shaun also recorded the biggest Cume (324,000) followed by Clairsy, Matt & Kymba (263,000).

Overall, Nova recorded the biggest Cumulative Audience with 557,000 P10+, ahead of mix94.5's 510,000 and hit92.9's 461,000.

mix94.5 recorded the highest Average Audience (P10+) with 32,000, ahead of Nova 93.7 on 29,000 and 96FM on 24,000.

GFK_PerthSurvey_7_2017_Cume.jpgGFK_PerthSurvey_7_2017_Average.jpgWHAT THE STATIONS SAID

Gina Hogan, General Manager, Southern Cross Austereo WA
mix94.5 has continued to deliver engaging and creative content to our audience, which is clearly represented in this morning's results. I'm proud of the ongoing hard work from the mix94.5 team, who strive each day to provide Perth with the type of radio that keeps us in the number one spot. Well done to our team.

"This survey is a clear representation of the tough current market, but also that our hit92.9 team is continuing to deliver fun, engaging and authentic content, which keeps the women of Perth, our core target, entertained. We have created a solid base for our fresh line-up in 2018 and I'm excited for Perth to experience everything we have in store for them."

Duncan Campbell, National Content Director, ARN (96FM)
" outstanding result for 96FM rising to 10.6% share and #3 station."

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