Community News partners with SportsEdge for comprehensive coverage of WAFL and local footy

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The sense of nostalgia that comes from listening to a game of footy on the wireless is set to reach a new generation, thanks to a new partnership between online media producer SportsEdge and Community News.

For the first time, every mark, kick, tackle and goal of the 2018 WAFL season and the Women's Jan Cooper Cup will be broadcast live across Western Australia via SportsEdge's Footy Radio. 

The season proper kicks off on Friday March 30, with media stalwart Tom Tapping (pictured) and a broad range of passionate and experienced commentators including Tyson Beattie, Cam Robbins, Jimmy Williams, Matt Cecins, Ian McNeil and more leading a weekly panel focusing on the weekend's upcoming round. 
To complement the SportsEdge coverage, Community News will have dedicated pages every Tuesday and Thursday across all mastheads, and via communitynews.com.au, giving readers exclusive access to pre-game and post-match information, and further cementing the paper's reputation as the home of grassroots footy in the state. 

The partnership will also see coverage of the 2018 Sandover and club champion medals, as well a number of other sports at a local level.

"We had a great year in 2017, exceeding all expectations and that has allowed us to work closely with the entire football community to provide an unprecedented level of coverage of WAFL and women's footy in season 2018," said Tapping.

"To expand that further with the partnership with Community News really does give local football great coverage and allows it to reach the many thousands of followers that support a local club but are unable to get to games." 

Community News Insights and Strategy Director, Guy Turner said "Each month, Community News reaches an audience of close to one million people, across print and digital, and 530,000 of those are AFL fans. There has been a massive change in the way that fans engage with live sport over recent years, and if you are a WAFL fan, there is only one place you can guarantee to every one of your team's games.
 
"There is a strong global trend towards digital sports streaming, and SportsEdge's proven platform places WA sport-lovers ahead of this curve." 

  • In 2017 Channel 7 broadcast one game per week in 18 of the 23 rounds, plus the finals. 
  • In 2016 on average 38,047 watched the WAFL game each week on channel 7. 
  • In 2017 SportsEdge's Footy Radio had on average over 7,200 listening to each game covered, including Colts and Reserves. The cumulative reach was 217,000 for the season. 
  • Community News joined SportsEdge's coverage as a distribution partner in September with the subsequent videocast of the Sandover Medal attracting 63,000 streams and the Grand Final day 36,048. 
Endorsed by the WA Football Commission, the partnership can also help brands take a formal sponsorship position with the WAFL and clubs, if desired. 

Advertising packages built around strong reach and frequency are available. For more information regarding the partnership, including sponsorship opportunities, contact Community News Insights and Strategy Director, Guy Turner on 9237 1513. 

2 Comments

David Hobbs said:

Tom and Wes.

Congratulations with such a great initiative of promoting local Football to the Community of WA. It gives all teams and players the opportunity to promote the pathways of our young talent into the AFL system. Great initiative by the WAFC , SportsEdge and the Community News.

David Hobbs CEO
Sifeffect Australia

TNK said:

WAFL is a semi professional football league, they have beaten the VFL and SANFL for the last few years so it is in fact the major league outside the AFL. The WAFL actually beat the VFL by 10 goals in Melbourne last year. It deserves premier standing in WA. I think the talk about playing WAFL games at the WACA Ground will also be a huge thing for local football. This stadium would be very good for football in the winter months. Good for families and will be a good meeting place for people to watch WAFL football. I dont know where local womens football fits into it all. In a broadcasting sense, it doesnt make any real sense other than just keeping up with tokanism. If your going by standards, the amateurs are about 500 points higher standard, but get zero coverage. Doesnt make alot of sense really.

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