Rare campaign uses the power of a hug to help Ronald McDonald House keep families close

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After originally being engaged to develop a brand strategy and positioning for Ronald McDonald House Perth, Rare was asked to develop a campaign to help raise awareness and funds so that the organisation can continue its great work. 

The campaign consists of a 60 and 30-second TVC, outdoor and press, and highlights the role that Ronald McDonald House plays in keeping regional families close when their child is sick and requires hospital treatment in Perth, often for weeks or months at a time.


Ronald McDonald House provides a home away from home for these families so they can be close to their child and provide them with the love and support they need. 

The campaign demonstrates the power of a hug and how this physical contact between parent and child can help in the healing process.
Production Company : Beautiful Pictures
Director : Miranda Edmonds
Producer : Kate Downie
Sound : Brainestorm
Post Production : The Office of John Cheese