Breadbox creates new brand for property developer building spaces of positive influence

BBX_Fabric _BLOG.jpg
Breadbox Marketing recently worked with Fabric Property, a new boutique residential apartment and commercial developer, on their new brand.

Breadbox CEO Emma Potter said Rhys Kelly, owner of Fabric Property and immediate past president of the UDIA, briefed the agency to create a brand that embodies an intelligent approach to urban development that could easily transition across commercial clients, and direct to consumers of high-end residential. 

Breadbox's response reflects the company's vision to create spaces that are a true reflection of place and seek to deliver collaborative spaces in both commercial and residential.

"We wanted to deliver a well-thought out, strong brand for Fabric, communicating to their key stakeholders what they stand for - a company that understands contemporary life, is smart and willing to take risks," said Breadbox lead designer Kate Scheer.

"It was a gift to work with a such a creative client," said Potter. "Rhys wasn't scared to challenge the norms of a property brand and no design forms were restricted, or off limits."