Marketing agency Acorn Strategy launches new office in Perth; headed up by Annabel Amann

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Acorn_BLOG.jpgAcorn Strategy, an international award-winning marketing and communications agency, has announced today its global expansion into the Australian market with its first office location opening in the re-surging City of Perth. Acorn Strategy (Acorn) is an independent agency founded in the Middle East by Australian-expat, Kate Midttun, with offices currently in Abu Dhabi and Dubai.

Renowned for its strategy-led approach, Acorn specialises in unraveling the complexities of the market and competition, to create integrated marketing strategies and plans that optimise business growth and performance.
Specialising in tourism, hospitality and healthcare markets, Acorn's past and present client list include: Hilton Worldwide, Viceroy Hotels & Resorts, Movenpick Hotels & Resorts, wagamama, Premier Inn, Cleveland Clinic, Grand Millennium, to name just a few.

According to Kate Midttun (above, left), founder and managing director of Acorn Strategy, it's the agency's proven 'academic' approach to Marketing Strategy development that will stand Acorn and future clients apart in the Australian market.

Says Midttun: "We are extremely proud of Acorn's award-winning strategy model and our team of implementation experts. We have developed over 87 unique and tailored strategies for a wide range of SME's to global brands, optimising our clients' growth.

"Ensuring that marketing investments are working as hard as possible to achieve strategic and measurable results is at the heart of everything we do and we can't wait to introduce this proven approach to Australian businesses."

Acorn Strategy, Australia will be led by long-standing employee and Perth-native, Annabel Amann (above, right), who will take on an expanded role as general manager and head of marketing communications to lead the company's growth in the Australian region.

Amann has over 15 years experience in the marketing and communications industry, working locally in Australia and abroad, for a wide range of boutique to major international brands.

Says Amann: "I'm absolutely thrilled to be growing the Acorn Strategy brand globally, starting with our homeland of Australia where we have extensive local experience and knowledge.

"Acorn's core offering in Australia will be to deliver market analysis and insights, strategy-value development and implementation services across PR, social media and marketing. In line with our core field experience, we will specialise in destinations and hotels, healthcare, real estate, and food & beverage."

Acorn Strategy currently features 16 senior team members who have been cherry-picked from around the world, with additional hires expected throughout 2018 as the Australian market demands.

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