2018 Campaign Brief Awards: The Brand Agency pips Rare as Agency of the Year. WA Police Union named Advertiser of the Year and Seven West Media WA's John Driscoll Ad Person of the Year.

Comments (0)
Over 840 people from the Western Australian Advertising and Media industry were at the spectacular Crown Towers Ballroom on Friday night for the 2018 Oasis Ball and Campaign Brief Perth Awards.

In an extremely close decision, The Brand Agency took out Agency of the Year after a strong all-round performance in 2017. It also led the creative awards, with Best of Year in 3 of the 11 categories.

Rare was a very close runner-up, after a break-out year and the promise of even better things to come. The agency also won two Best of Year creative awards.

Advertising Person of the Year went to John Driscoll, whose appointment in June as Chief Executive Officer of Seven West Media was a major endorsement of his abilities as a business leader and track-record over a near thirty-year career at Marketforce.

The WA Police Union won Campaign Brief's prestigious Advertiser of the Year for its courageous and at times confronting advertising as part of its overall campaigning to secure better conditions for its members.

Other award-winners were:

Helen Filov Media Agency of the Year - Initiative
After being edged into second place last year, Initiative returned to the top of the list in the Helen Filov Media Agency of the Year award, which is voted for by the senior sales directors of WA media.

Media Organisation of the Year - Media Tonic
Having been runner-up for this award three times previously, Media Tonic went one better and made it to the top in our poll of Perth's media planners and buyers.

Challenger or Specialist Agency of the Year - Bonfire
SEO agency Bonfire's ability to attract a high-quality client base, produce award-winning campaigns, and refreshing confidence in promoting their own brand saw it named Specialist Agency of the Year.

Supernova of the Year - Simon Thuijs, Meerkats
The Supernova of the Year Award recognises outstanding young people who have the potential to be the future leaders of our industry. Meerkats' Simon Thuijs has already led some significant projects within the agency but also externally, showing commendable interest and drive in contributing to the wider community.

The Best of Year creative award winners were:

Press - Quokka 'Drill' & 'Ring' by Rare.

Use of Data - Mental Health Commission 'The Medix' by The Brand Agency.

Digital Media, Single Execution - Curtin University 'Facebook Game Live' by Marketforce.

Digital Media Campaign - Avivo 'The R Word' by Marketforce.

Out of Home - Road Safety Commission 'Small Distractions' by The Brand Agency.

Experiential & Activation - Muresk Institute 'Drone vs Dog' by Rare.

Radio Ad - Jesters 'Real Angus In A Pie' by Meerkats.

Radio Campaign - Jesters 'In A Pie' by Meerkats.

Television Commercial - Parkinson's NSW 'The Hold' by J Walter Thompson.

Television Campaign - Kleenheat 'Less Talk More Energy' by The Brand Agency.

Integrated Campaign - Road Safety Commission 'Could Be Cometti' by 303 MullenLowe.

Full details on all the winners and finalists can be found in the special edition of Campaign Brief released at the Oasis Ball that will be delivered to subscribers this week.

Leave a comment