Likeable stunt gets Miss Maud on Inside Cover

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Likeable Creative proactively leveraged the newsworthiness of Malcolm Turnbull's 30th negative Newspoll for their client, Miss Maud.

Using images of other Prime Ministers who have visited Miss Maud pastry houses over the years, Likeable posted an invitation to Turnbull to cheer up with some Princess Cake via Facebook and Instagram.

The West Australian's Inside Cover was tagged in the posts so it came to the editor's attention. Inside Cover ran the story in The West on April 12.
Writer: Malcolm MacLean 
Art Director: Ross Dungey
Account Manager: Marjorie Bacquet
Client Marketing Manager: Mark Evans


Ren. said:

Nice one fellas.

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