Brownes Dairy lends their support to IGA Purple Bra Day for Breast Cancer Care WA

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Breast Cancer Care WA's 'Purple Bra Day 2018' fundraising campaign is now in full swing, with a new naming rights partner, IGA. Breast Cancer Care WA continues to provide personalized emotional, practical and financial support and care to West Australians, and their families, affected by breast cancer.

One of the new fundraising initiatives this year comes from new corporate partners, Brownes Dairy.

Brownes Dairy is currently donating 20c from every 1kg and 170g tub of Brownes' All Natural Blueberry Yoghurt sold from May 27 to June 24 to the campaign.   

Brownes Dairy Senior Marketing Manager Nicole Ohm said "As a company with hundreds of WA 'Fussy Mums' involved at every stage of the farm to fridge process -  from milking, production, quality control to marketing and product testing - it is a natural fit to be supporting Breast Cancer Care WA."
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"We are pleased to be involved with BCCWA, as part of the IGA Purple Bra Day 2018 campaign. A link to our 'purple' All Natural Blueberry Yoghurt is a perfect fit.  Keep a look out for Blueberry Yoghurt tubs marked with specials stickers and our eye-catching Adshel bus shelter ads, and let's make this initiative a huge success."

In a poignant connection, Andrew Smith, General Manager at Brownes' labelling supplier LabelMakers WA, sadly lost his sister to breast cancer. Being very moved by the campaign, LabelMakers are producing the stickers for the yoghurt tubs at no cost, allowing even more funds to be committed for IGA Purple Bra Day 2018.

Breast Cancer Care WA thanks their #breastfriends in the WA media and advertising industry for their continued support. To register your workplace fundraising event, or to simply donate now, visit www.purplebraday.com.au

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Thanks for being our #breast friends, Campaign Brief WA. Breast Cancer Care WA truly values your support for IGA Purple Bra Day 2018. Remember everyone; girls AND guys, do be breast aware. Breast Cancer does not discriminate.

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